Marcos Kueh, an Amsterdam-based artist originally from Malaysia, creates striking industrially woven tapestries that fuse traditional Southeast Asian craft techniques with contemporary visual languages. Drawing on the aesthetics of commercial advertising, Kueh uses the medium of the woven banner to explore themes of identity, cultural displacement, and the elusive concept of "home."

This work is inspired by by the Chinese myth of Chang’Er, a deity who defied rules (intentionally or not) and was exiled to the moon. In Albert Camus writing on the idea of exile: The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

By filtering religious iconography through the lens of advertising, Kueh critiques the commodification of both faith and identity. His tapestries play with irony, nostalgia, and sincerity, revealing how visual culture can both construct and obscure meaning. Kueh’s work ultimately questions what it means to belong in a world shaped by colonial histories, migration, and global capitalism. Through his inventive blending of the sacred, the commercial, and the handcrafted, he opens space for nuanced reflection on how cultural narratives are formed, preserved, and sold.